HP Ringtone Banner

Project Description

When Goodbye Silverstein & Partners came to us to partner on a unique HP promotion in conjunction with Serena Williams we knew it would be ground breaking. We worked to create the first ever interactive audio banner that allowed users - through a web ad banner - to create their own custom ringtone that could be downloaded directly from the ad. Users could sequence their own 'beat' using sampled sounds of Serena playing tennis. From tennis squeaks, overhead smashes and the obligatory "grunts" we created an immersive round-trip interactive experience providing a direct downloadable pay-off to the user - a first of it's kind.