Miller Music Tour

Project Description

This site served as a destination for users around the planet to find out more about the one-of-a-kind Miller Music Tour and get an opportunity to win an exclusive trip aboard the infamous Miller Jet. Beyond compelling interactive and animated character driven story lines delivered in 10 different languages, the campaign supported an easy to use music mixer that allowed users to create tracks from multiple genres. These user generated tracks were then used as the background audio for the experience for future users.