Mybytes Ringtone Maker
Sponsored by Microsoft, this music application is designed to teach children about copyright protection. Users can experiment with their own creativity by creating, publishing and sharing original ringtones, as well as learn what artists, singers and songwriters think about intellectual property rights. Kids can also showcase their creations , share with friends and download and use their ringtones.
"When DDB came up with a site concept to address IPR education that employed the use of a music mixer online we did an exhaustive search for vendors that could accommodate the need with pre-existing technologies. We were thrilled when we found ClubCreate, because many of the vendors we had spoken with had already successfully made use of their online music platform. The undertaking applied a "pay-what-you-want" strategy for the download of ringtones created by users of the site (ala Radiohead). It was large project with a tight time line and ClubCreate really brought something special to the table.
J.Beasley / Interactive Producer